Website or Web App Development Brief

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Website type

Choose the format of your future project *

Landing page

A single-page website focused on conversion: product or service presentation, visual blocks, calls to action, promo offers and quick customer engagement.

Corporate website

A multi-page platform for full company presentation: pages about business, services, team, content blocks, news and other sections to build trust and image.

Online store

An online sales platform: product catalog, filters, shopping cart, checkout, payment methods and tools for convenient customer interaction.

Other (non-standard product)

A closed system, internal portal, CRM, custom digital product, or any specialized project with non-standard requirements and logic.

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Project goals

What are the main tasks you want to solve: *

Lead generation

Acquiring new customers through forms, applications and interactive website elements.

Online sales

Full-fledged sale of goods or services online with payment acceptance.

Image and brand

Building a modern, professional company image and enhancing brand recognition.

Informing

Providing customers with important information: services, news, contacts, useful content.

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Design and references

Describe your design preferences

Add links to websites you like (and preferably — why)

Add links to websites you don’t like (and why)

Specify colors, style, or features that are important to preserve

Do you have creative ideas or features you want to implement (calculator, configurator, 3D animation, etc.)?

Company information

Company name

How many years has the company existed

Description of products/services

Who is your target audience?

Identity and materials

Do you have a logo? (need development?)

No, don’t have one, not needed

Logo is not needed — we work without it.

No, don’t have one, need development

Need to create a new logo for the brand.

Yes, I have one

You already have a logo and we can use it.

Do you have a brand book? (need development?)

No, don’t have one, not needed

Brand book is not needed — design will be created without strict rules.

No, don’t have one, need development

Need to create a brand book or basic style guidelines.

Yes, I have one

Brand book already exists — we will follow professional standards.

Materials that can be used

Website structure

Select required pages:

About company

Basic information about your activities, history, mission and values.

Services

List of services with descriptions, benefits and cooperation terms.

Product catalog

Structured list of products with characteristics, photos and prices.

News / Blog / Articles

Articles, reviews, company news or useful content for customers.

Contacts

Address, phones, email, map, feedback forms.

Reviews

Real customer reviews and successful project cases.

Partners

Logos, descriptions and information about companies you cooperate with.

FAQ

Frequently asked questions and answers to help orient the customer faster.

Other pages (specify)

Contacts

Name *

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Email *

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Phone *

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Your role

Current website

Birthday (for personal gifts)

Promo code

Why so many questions?

Don’t worry if some fields don’t apply to you — just skip them. This list has been compiled based on experience and aims to facilitate our communication and improve the result.

What a filled out brief provides:

Clear understanding of your business will allow us to create a website that truly works towards your goals.
Design optimized for the target audience will increase conversion and engagement of visitors.
Correct representation of the brand through logo, colors, and style — for market recognition.
Fewer revisions and adjustments — the more details you provide, the faster you will receive results.
Opportunity to implement unique ideas, if you share your vision and creative wishes.
Guaranteed structure of the website, if you determine all necessary pages and blocks in advance.
Saving time on consultations — a filled out brief will answer most of the developer’s questions.
Professional look of the website, tailored to your niche, competitors, and customer needs.

Download brief