My core expertise for over 18 years. Projects of any scale — from fast landing pages to high-load portals and web apps with custom CRM logic — on a solid WordPress foundation.
WordPress is not about templates. It’s the foundation for digital products built to last for years
What makes my approach different?
I have been working with WordPress for over 18 years. In that time it has become my core expertise — not the end goal, but the foundation I build digital products on: websites, eCommerce platforms, web apps, CRMs, bots, and AI agents.
Every new project starts from my own starter theme, which I have been refining for years — not from a purchased template. The solution is chosen to fit the task, not the other way around. That removes the limitations of WordPress “out of the box” and lets me build anything: from a landing page “in a day” to a CRM system with custom business logic, user roles, and integrations with external services.
Architecture, not “just a theme”
WordPress works well only when the framework underneath is built properly. That is why I plan for scale at the architecture stage:
custom post types and taxonomies that match the real data structure
a minimal set of proven Pro plugins
separation of logic, templates, and styles
readiness for growing load from day one
A real-world example is Skyta, a travel platform: 9 custom post types, 17+ custom Gutenberg blocks, and server-side faceted tour filtering. All of it rests on one well-thought-out architecture and keeps evolving without painful rewrites.
#1
No limits on functionality
When standard capabilities are not enough, I build my own:
user accounts and roles
CRM logic and automations inside the site
integrations with APIs and payment systems
complex filters, catalogs, dashboards
And when the right tool does not exist, I write it myself. That is how wp-loc was born: my own multilingual plugin with ~18,000 lines of code, WPML-compatible, with AI-powered content translation.
#2
Performance and security
I optimize right away, not “after” — because “after” is usually too late:
fast page loading
stable performance under load
protection against common vulnerabilities
clean, controlled code
Speed is not cosmetics. It is SEO, conversion, and project stability.
#3
Effortless content management
The admin panel should help, not get in the way. I set it up so that:
content can be edited without fear of breaking something
there is always a quick rollback via revisions (yes, sometimes clients still break things)
fields and sections stay logical and clear
the team works fast and in sync
I use ACF (Advanced Custom Fields PRO), custom Gutenberg blocks, or fully custom solutions. And for the bravest there is Simple MCP — my tool that lets an AI agent manage the site content.
#4
Who this is for
businesses planning to grow
companies with non-standard requirements
projects where the website is the first step toward a bigger digital product
See examples of my work in the portfolio or explore my other services.
So!
WordPress can be simple, fast, and powerful — it all depends on the approach.
If what you need is not “a template site” but a reliable digital product on a WordPress foundation — from core customization to AI agents — lay the right groundwork from the very start. I can help: consulting, architecture, and development — directly, with no middlemen.
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Hi! I'm the KAPLIA.PRO virtual assistant! I can tell you about our services, portfolio projects, ballpark pricing, and how we work — from websites and eCommerce to web apps, CRMs, bots, and AI agents. Ask away!
