Technical SEO built into the architecture: multilingual setup with correct hreflang, structured data, speed, and AI search readiness. Plus wp-loc, my own multilingual plugin
“Visibility isn’t added to a finished website. It’s built into the architecture — from day one.”
Technical SEO as a foundation
I’ve been building digital products for over 18 years, and the visibility of every one of them was decided not by texts but by the foundation: clean semantics, logical data structure, and speed — a direct ranking factor for Google.
That’s why I build SEO into the architecture itself — from the WordPress core to the structure of language versions. Search bots crawl, understand, and index such a site without workarounds you’d later have to “optimize”.
#1
Multilingual without compromises
For projects targeting several markets, I build a correct multilingual structure:
well-planned architecture of language versions and URLs
hreflang and canonical with no conflicts or duplicates
indexing and crawl budget control
migration from WPML with no data conversion
For this I built my own plugin, wp-loc — with a WPML-compatible database and AI translation powered by OpenAI, Claude, and Gemini.
#2
SEO you manage from the admin
You should be able to manage SEO yourself, without a developer and without touching the code:
full control over meta tags
manageable Schema.org markup
SEO fields for custom post types
clean, predictable generation of SEO data
As a result, you work with SEO deliberately, not by guesswork.
#3
Structured data
Schema markup is the language your site speaks to search:
organizations, services, products
articles, ratings, breadcrumbs
local business and events
It directly affects CTR in search results — and it’s exactly what language models read when they compose their answers.
External SEO
Honestly: off-page optimization is a long and far-from-cheap process. But it works when done right. I use white-hat methods only, because I’ve seen how Google punishes grey-hat and black-hat ones: penalties cost more than any “quick” savings.
SEO in the age of AI
More and more often, people ask ChatGPT and Perplexity instead of Google. So I optimize websites for AI search as well: a direct answer at the top of the page, clean semantics, and structured data a language model can quote.
A page cited in AI answers keeps bringing clients even when classic search results stay silent.
Summary
Whatever you’re building — a website, an eCommerce platform, or a web app — SEO is systematic work with architecture, data, and content. When visibility is built in at the project level, both search engines and language models understand your site — today and after the next algorithm update.
We use cookies to personalize content and ads, provide social media features, and analyze our traffic. We also share information about your use of our website with our social media, advertising, and analytics partners, who may combine it with other information you have provided to them or collected when you use their services. By continuing to use our site, you consent to our use of cookies and accept our Privacy Policy and Terms of Use.
Hi! I'm the KAPLIA.PRO virtual assistant! I can tell you about our services, portfolio projects, ballpark pricing, and how we work — from websites and eCommerce to web apps, CRMs, bots, and AI agents. Ask away!
